If someone stumbled upon this blog they might wonder about the term social profit. It refers, of course, to the non-profit organizations in our community, but I am an “early adopter” of the term social profit because I think it captures what they do with such accuracy. The term “social profit” indicates that the profit derived from these groups is not financial, but rather social. These groups don’t generate cash – they generate community, and social profits for the lives of all they touch.
When my adventure in blogging began I truly began to see the
benefits of the social profit sector. I had always known about them, of course,
but I hadn’t had a real sense of the importance of what they do in terms of our
community. Industry and business are important, but the thread that
weaves the social fabric of our community lies not with them but with the
social profit organizations. They are the ones who bring together all the
threads, tying them together in ways that create community and build strength.
They are our warm blankets, our safety net, and our light in the dark. They are
the ribbons that tie this community together.
Recently I was at the launch of the annual United Way
fundraising campaign. I stood and looked around at all the faces, those who
work in our social profit sector and the volunteers who support them. I looked
around at a room bathed in a sea of United Way red and I saw community strength,
commitment, and resolve. I saw a desire to make the world a better place. I
saw, in fact, the incredible beauty of all of that, and more. I saw our
community’s heart.
There is a heartbeat to a community, you see. It is not the
occasionally erratic pulse of industry or the frenetic thump of politics. It is
instead the steady rhythm of the social profit sector, a constant beating of a
heart devoted to changing the world, and our community, for the better. This
heartbeat, often soft and subtle and in the background, is much like our own
physical hearts, far too often ignored unless it is in trouble and faltering.
Only then do we realize the significance of that heartbeat, and our need for it
to remain strong and steady. And just like our physical hearts I think we would
do well to take the pulse of it on occasion, and ensure that it is beating just
as it should, providing the rhythm of our community, and our strength.
When I auctioned off that 25,000 tweet and this blog post I
did so to benefit the Fort McMurray SPCA and the Centre of Hope, two local
social profit organizations that have touched my heart in so many ways. The
SPCA has introduced me to so many wonderful people involved in that organization,
and two of the Intrepid Junior Blogger’s much-loved creatures come from them
(the second of which, Sirius Black cat, has a blog post devoted to him coming
soon). The Centre of Hope introduced me to the amazing staff who work there
meeting the needs of the homeless in our community, and through them I met
individuals who changed my life – and my heart – with their stories of life on
the street. These two groups will be the beneficiary of the winning bid ($425,
with $75 added from me for a nice even number of $500), and it is to them and all the
other social profit organizations, too numerous to name, that I dedicate this
post. They are the heart of our community, and through their strength we find
our own as a community. It is their heartbeat that sets the rhythm of this community,
and I am profoundly grateful to them not only for the work they do every single
day but for allowing people like me to be a part of it.
To the anonymous benefactor I say thank you, and thank you
especially for giving me the task – and opportunity – of writing once again
about the social profit sector in our community. Once again I have had the
chance to touch that heartbeat, and feel the rhythm. Once again I have had the
chance to recognize their importance and significance. And once again I have
had the chance to acknowledge it here in this blog, which is a genuine joy.
The anonymous benefactor chose as their 25,000 tweet the
following quote. I think it sums this all up very nicely, and puts into a few
words what I feel, too. You are never alone in this little community of ours.
All you have to do is listen closely – and hear the heartbeat.
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